Posts Tagged ‘internet marketing’

When Nobody is Listening: The Entrepreneurial Catch-22

Tuesday, October 13th, 2009

The answer must surely be out there! FIND ME!

Today I am as frustrated as a writer-entrepreneur can possibly be! Yes, I know that my story is familiar to hundreds of thousands of web-preneurs and bloggers, and yet it is different because it is mine! Because of all the data overload, empty hype, schemes and scams, and otherwise lousy products and information on the web, we’ve all ‘heard it before’ and therefore I am but one more lone voice in the wilderness. I feel like a tiny, single seal swimming in the oceanic ethers of the net, waiting for a great white shark to pounce (again) as I surf the web. What do you do when nobody is listening and you’re alone in the vast sea of bits and bytes?

My “accidental career” in hotel management had been eating me alive for nearly two decades, slowly at first, and then with a greater voracity. I had to end that living-death immediately with a re-birth into a golden online career and intentionally free lifestyle. We all share the dream. Yet (for me) abundant monetary wealth was/is only a bi-product of my intentions. A wise man once told me: “The only way to affect change in the world is to work on changing our own little corner of it.” God willing, I have such a goal and will achieve it. After all, I have strong integrity and founding postulates. Indeed, my first products are ground-breaking, of true-quality, and profoundly novel concepts, but again, nobody is listening. Suffice it to say that my plans go well beyond hotel management or realizing a profitable business, and yet I remain frustratingly lost at sea. Again, how does one get the world’s attention with no marketing budget, no useful contacts, and no website traffic…and an immediate need for success?

The catch-22: in order to attain my business goals for TheDudeBrands I must have funding…and yet to have funding I must have a profitable business. I know you feel my pain. Hence the extreme frustration: it has become a steadfast determination and passionate endeavor to build meaningful websites and write excellent e-books that comprise TheDudeBrands, yet the clock ticks on. I am completely confident that my products (e-books) and web business are both feasible and profitable. I am basing and staking my future on it. Often times, though, I feel as if I am staring through the window of my locked car at the keys in the ignition. If only the answer to my dilemma were as simple as calling AAA!

It is one thing to know the elements of what to do (much like the steps to success suggested in my first e-book: “Lifetime Success in 6 Simple Steps”), but it is entirely another matter to put that knowledge into practice and realize results! Again, my frustration is a comprehensive understanding of the elements necessary to build, operate, and grow my business, juxtaposed by the lack of immediate resources – or startup web knowledge – to make it happen!

Sure, there are those “out there somewhere” who are qualified to contribute directly in non-monetary terms, such as web marketers and startup experts that could be committed to my concepts, or some other form of sponsorship. Such a deal could be sweet! Here we are again, at yet another catch-22! Nobody is listening.

And finally I repeat the question that I have not answered: what does one do when nobody is listening? My suggestions: first I must practice tenacity! Never give up! Next, do all the usual promotional tasks. And thirdly, be unique and eye-catching, while NEVER compromising my sense of self, of integrity. Bottom line: keep working! Perhaps someone will listen and rescue me from the sharks, dragging me onto the shoreline of success.



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