1. To make claim for; demand.
2. To assume or assert the truth, reality, or necessity of, especially as a basis of an argument.
3. To assume as a premise or axiom; take for granted. See Synonyms at presume.
noun
1. Something assumed without proof as being self-evident or generally accepted, especially when used as a basis for an argument: “the postulate that there is little moral difference between the superpowers” (Henry A. Kissinger).
2. A fundamental element; a basic principle.
3. Mathematics An axiom.
4. A requirement; a prerequisite.

The American Heritage® Dictionary of the English Language, Fourth Edition copyright ©2000 by Houghton Mifflin Company. Updated in 2009. Published by Houghton Mifflin Company. All rights reserved.

TheDudeBrands.com

TheDudeBrands Postulate #1: Integrity is everything; one either has it, or not. It can never be compromised or shaken. It is an absolute.

TheDudeBrands Postulate #2: “The only way to ‘change’ the past is to make the future what the past could have been.”

TheDudeBrands Postulate #3: Change the world by making your corner of it better than you found it!

TheDudeBrands Postulate #4: A person should not be measured by how much they love, but by how much they are loved by others.

TheDudeBrands Postulate #5: Business need not be complicated: provide true value at a great price, and serve the world excellently.

TheDudeBrands Postulate #6: Ultimately it is ignorance that is the heart of all human shortfalls.

TheDudeBrands Postulate #7: Live life with laughter; never grow up completely; play every day.

TheDudeBrands Postulate #8: You gain the attention of others by doing the unexpected and the extra with goodness in your heart.

TheDudeBrands Postulate #9: Children are the future of our world and therefore they are our real treasure to be valued above all else.

TheDudeBrands Postulate #10: Don’t treat other people as you want to be treated! Treat them better than you want to be treated.

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